We often get the question: how much should I spend on social media advertising? Well, the answer is never that simple, actually. It all depends on a variety of factors, spanning from your target group, how to reach them, what you sell and, in the end, your own budget.
If you are selling very technologically advanced tools to very niche businesses, you probably know almost know everybody in your industry. If that is the case, you might not even need to do a lot of social media advertising, because you can just try and target them directly on LinkedIn.
On the other hand, if you are selling to a more diverse and unknown target group, you can probably nail down your main target audience by, if you are in B2B, the type of industry they are in, what type of job they might have and what type of topics that might interests them.