Tomra – Optimal resource productivity

Snic Sponsor Articles Tomra

TOMRA is a leading provider of reverse vending machines for drink container recycling. As a frontrunner of the resource revolution, sustainability is at the very core of TOMRA’s business. Since the establishment in 1972, the company has expanded to 60 markets in Europe, Asia and America. They strive to find solutions that are adapted to the needs and objectives of each local market, so they can truly deliver on their sustainability ambitions.

The green transition

Transitioning to a circular economy is crucial to tackle the global, environmental challenges. TOMRA emphasizes the need to future-proof all kinds of supply chains, including packaging and plastics.

For plastic, the circular economy begins with the design of products and packing. We must ensure that all plastics are made with a view to being reused or recycled in a continuous loop. Currently only 2% of all plastic packaging remains in a closed recycling loop, so packaging manufacturers must design packaging for recycling, so the material can be reused.

TOMRA further explains that in addition to changing packaging design, we must develop a mindset to encourage and promote recycling. We must treat plastic as a quality material that we can reuse in the production of new plastic, and not as waste. We need to change consumer perceptions of plastic, promote understanding of recycling, and encourage recycling habits.

How TOMRA is managing sustainability

As a leader in resource sustainability, TOMRA is determined to play their part in the green transition. With their solutions for optimal resource productivity, they support the transformation to a circular, low-carbon, and more sustainable economy.

With approximately 80,000 reverse vending machines across more than 60 markets, TOMRA captures over 40 billion used beverage containers every year toward recycling in a closed loop. This reduces reliance on raw materials, and ensures fewer containers end up in our streets, oceans and landfills. These 40 billion containers are the equivalent of 2.632 million tonnes in avoided CO2 emissions.

TOMRA has a positive impact across a number of the UN Sustainable Development Goals (SDGs), including SDG 12, “Responsible consumption and production.” This is not least due to the combination of changing consumer attitudes, regulatory push for environmental protection and increased awareness around topics like plastic pollution. By embedding sustainability into their strategy and core business activities, TOMRA is doing their bit, creating long-term value and supporting environmental goals.


CEO Tove Andersen speaks at SNIC2021! 

2021 08 27 Snic Speaker Karusell Hear more about how TOMRA is becoming a leader in the green transition. You will also learn more about tangible business opportunities rising from the green shift.

Sign up for SNIC2021 here.