We’re excited to share that TINE’s iconic product — TINE Brunost™, a one-of-a-kind caramel cheese from Norway, has officially launched in Singapore, thanks to QB Food, TINE’s exclusive distributor in the country. To celebrate, it will be featured in a lucky draw at the NBAS Business Lunch on 16 May!

This article is part of the #SG60xNorway120 campaign by the Royal Norwegian Embassy in Singapore, celebrating the countries’ shared anniversaries of independence – Singapore 60 years and Norway 120. The launch of TINE Brunost™ brings a cherished piece of Norwegian food culture to Singapore, offering a delicious way to celebrate these significant milestones.

TINE Brunost™ (pronounced “Tee Na Brew-Nost“) is more than just cheese; it’s an experience. Made from a carefully crafted blend of premium Norwegian goat’s and cow’s milk, along with cream, it’s slowly caramelized to create its signature sweet, fudgy, and caramel-like flavor.

“We are proud to partner with TINE, leveraging our extensive distribution network and deep understanding of the Singapore market to bring unique, high-quality global products to local shelves,” said Evelyn Ler, General Manager of QB Food. “TINE Brunost™ is the perfect addition to the breakfast table, desserts, or even coffee—an indulgence that’s unlike anything available in Singapore.”

Ways to Enjoy TINE Brunost™

Often described as “cheese with a touch of dessert,” TINE Brunost™ offers a rich, creamy caramel flavor that lends itself to a variety of culinary delights. Enjoy it shaved over warm waffles, pancakes, toast, or pair it with fresh fruits and ice cream. It can also be melted into sauces to add a unique twist to your dishes. For a truly indulgent treat, try it alongside coffee or dark chocolate.

Naturally rich in calcium and vitamins (B2, B9, B12, and A), TINE Brunost™ contains no added sugars—only the natural sweetness from caramelized milk. It’s also vegetarian-friendly and gluten-free.

At NBAS events, like our recent Norwegian Seafood Dinner 2025, TINE Brunost™ was a crowd favorite, especially when paired with warm waffles—a beloved tradition.

Discover TINE Brunost™ in Singapore and stand a chance to win it at the NBAS Business Lunch on 16 May

TINE Brunost™ is now available at www.QBFood.com.sg, RedMart and selected FairPrice Group outlets in Singapore. Don’t miss the chance to experience Norway’s sweet secret in the heart of Singapore.

🎉 To celebrate the launch, TINE Brunost™ will be featured in the lucky draw at the NBAS 16 May Business Lunch — giving attendees the chance to take home a taste of Norway!

👉 Want to learn more about TINE’s journey to Singapore? Read our earlier article here.

About QB Food

QB Food is a leading food distributor based in Singapore, known for bringing unique and high-quality global products to the local market. With a strong focus on providing premium, innovative products, QB Food’s partnerships and local expertise enable it to cater to a diverse and growing consumer base.

For inquiries, please contact: Carine Lim, Marketing Director, QB Food (A Johnsonville Company) at clim@qbfood.com.sg.