We are delighted to welcome General Oceans, parent company of multiple underwater technology brands including Nortek, Tritech International Ltd and Klein Marine Systems, as a new member of NBAS. Alongside joining our community, General Oceans has announced the opening of a new sales office in Singapore, strengthening their global presence and underscoring their commitment to Singapore and the wider region.
EMPOWERING THE BLUE ECONOMY
General Oceans is a group of technology companies dedicated to empowering the blue economy through advanced ocean technology. With a strong foundation in engineering excellence, the company develops cutting-edge solutions to serve marine technology, defense, offshore energy, and environmental science. For over three decades, its sensors, operational platforms, and vehicles have been crucial to safety, efficiency, and innovation in ocean operations worldwide, and continue to provide users with confidence.
ANCHORED IN NORWAY, GROWING IN ASIA-PACIFIC
General Oceans was founded by Norwegian entrepreneur Atle Lohrmann, and the largest of their six companies is Oslo based ADCP and DVL manufacturer, Nortek. This expansion will enable General Oceans’ brands to build on existing partnerships with local customers, as well as access new markets in a timely manner. Located in District 12 of Singapore, the office will serve as a base for local staff from Nortek, Tritech and Klein Marine Systems initially, with plans for expansion.
A GATEWAY IN SINGAPORE
The new Singapore office offers a gateway to South East Asia, a key part of the wider Asia-Pacific region where the Group’s brands have existing offices in Japan and China. This strategic move will ensure local customers receive excellent customer service from the dedicated local team, and that the existing collaboration seen across the Group continues to flourish globally.
General Oceans is a global Group with 18 brand offices across the world including Sydney, London, San Diego and Oslo, and plans to expand to more territories in the future.
“Establishing an office in Singapore marks a strategic step in our ambition to grow across the Asia-Pacific region.
By representing Tritech, Nortek, and Klein under one roof, we’re strengthening our local presence, improving responsiveness, and positioning General Oceans to better serve key defense, science, and industrial markets in the region.”
— Atle Lohrmann, President, General Oceans
With this new workspace, General Oceans believe that it is well positioned to expand its operations in the Asia-Pacific region, as well as to achieve a diversification of customers due to local knowledge and support. General Oceans’ global reach is fundamental to its business model: opening up the world to each new acquisition through an extensive global sales network.
A WARM NBAS WELCOME
We look forward to working with General Oceans as they contribute their expertise to our community and strengthen partnerships across the Asia-Pacific maritime sector.
For members and partners who wish to connect directly with the team, General Oceans’ Singapore office can be reached at:
GENERAL OCEANS SINGAPORE
- Address: CT hub, 2 Kallang Ave #09-25 Singapore 339407
- Contact: Cheng Zhiwei, Sales Manager, Cheng.zhiwei@nortekgroup.com
- Website: www.generaloceans.com